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Pop-up Vespa store opens for 6 months in Fisher Building

Pop-up Vespa store opens for 6 months in Fisher Building

Joe Ricci Vespa of Taylor has opened a pop-up Vespa store in the Fisher Building in the New Center area.

The moped dealer will be open for six months outside of The Peacock Room, owned by Vespa enthusiast and owner Rachel Lutz. Test drives and information will be available for a $10 donation to the Michigan Humane Society.

Ricci, the CEO of Joe Ricci Automotive Group, said in a press release that he has been considering opening a Vespa store in Detroit as mobility trends evolve and that the pop-up is “the perfect venue to ‘test-drive’ the concept.”

He said in an interview that if the pop-up can make eight to 10 scooter sales per month, that would financially justify “becoming a permanent fixture on the first floor” of the iconic Detroit building.

Continue reading full article on Crain’s Detroit Business.

Kirk Phino, Crain's Detroit Business