Just as much as you hear what sells in multifamily, behind closed doors apartment leaders are scratching their heads about the next frontier of amenities. Resident and pet pleasures and perks are sliced, diced and stewed in board rooms just about every day.
As it is, many rental housing communities are already loaded to the gills with leisure experiences and the latest push-button creature comforts in what’s haled by many as the war on amenities. Balconies with views, food storage, cold splash pools, doggie daycare and spas and massage therapy are some of the many incentives that developers offer to boost retention, new leases and rents.
It’s become such a part of the vernacular, outstretching the tennis and basketball courts of the 1980s, that industry analysts are mining data in troves to determine what features are deals or duds through amenity valuations.
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