Social media and commercial real estate aren’t typically paired together but, currently social media holds a huge opportunity to reach untapped markets, clients and gain a one up on competition. How is social media a benefit to not only commercial real estate and its brokers but to any kind of company?
Share Content That’s Relevant to You
A simple and easy way for social media to be beneficial to your company is to utilize information about what your company offers and use that as easy promotional content. For example, commercial real estate brokers can easily share listings, closed deals, or news about markets they sell in. This not only promotes your company, but it can generate leads, add relevancy to your social media and is a great way to gain exposure without having to cut in a budget.
Extra content can also come from the happenings within the company, share photos of company events, people’s birthdays or fun corporate news. This adds a personal feel to the social accounts and is a good break from all the “business” type information. Using social media for business is also a great tool to reach potential future employees. If potential employees are doing research prior to getting hired, it shows a behind the scenes of part of the work environment they could be entering. It’s a great way to “sell yourself” and the company without having to verbally sell it!
What’s LinkedIn Anyhow?
One of the best social media accounts for business and client growth is LinkedIn. LinkedIn offers great search abilities, sometimes there are blocks that can be alleviated if you have a premium account. If you are needing to find someone as a potential lead or business contact, the best way to find them is to go in through Google. LinkedIn offers a professional way to send a cold message in a more personal way. It shows you have done research, you also get to know a little extra about them and you have taken the time to find them, so they know you are serious. Also, taking the time to look at their profile, you may be able to learn something about that them that you could use in your message to make it even more personable and further create a genuine message. It’s a great tool to use to grow business, make more connections and generate leads.
Insta-What?
Instagram is a creative tool to showcase anything and everything through a picture. Friedman’s own James Tumey, who is the Vice President, Friedman Urban Initiative in Detroit showcases his listings in a fun and creative way all while showcasing his day to day life in the city of Detroit. Check out his account here: www.instagram.com/jamestumey/
Know the Audience
The most important thing about any type of social media is to know the market you are targeting, know the audience you are posting to. When first starting out, start with some posts, content or videos view the analytics. Listening to what your audience likes and sharing authentic relevant content will help create a natural following that will reach people who are interested in what you are posting. Try to post with a purpose, don’t just post to post.
Tools are cool
If you want to make your social media stand out, finding free tools that animate pictures into GIF’s, makes videos slo-mo. For example, you can put a fun twist and set your social media accounts apart from others. An easy way to hear about new tools that are free are from e-newsletters. There are plenty of creative blogs and websites that share the weekly happenings of all things social. Find one you like and read it every week and try to take away a new idea every week so you are always growing within your social media realm.
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