LEADING INDUSTRY INNOVATION
Friedman Real Estate has developed a comprehensive property marketing program to provide our clients with the highest quality service for their properties. Property marketing begins with a tour of the property so that we may familiarize ourselves with the property’s unique attributes and features. We then assemble all available information on the property so that we can accurately tell the “property’s story” to prospects. After becoming intimately familiar with the property, we identify and target potential users. The next step in the property marketing involves custom design of promotional materials, canvassing and cold calling a target market, and the complete implementation of all property marketing resources. Finally, the program concludes with the successful leasing of the properties.
We achieve success through the following:
Local Expertise – Friedman is one of the largest, privately held, full-service brokerage firms with locations across the country.
LOOPNET / COSTAR / CPIX – We subscribe to all of the major commercial digital listing and marketing services, to ensure that your property receives maximum exposure. Information is updated in real time, and is easy to find for clients and brokers alike.
Broker Cooperation – We enjoy a respected position within the brokerage community. This stems from our reputation of full cooperation with other brokers both within and outside of The Friedman Team. Many of the transactions completed by our brokers result from the relationships that we have with the cooperative brokerage community. This cooperation is essential for a successful marketing strategy. We mail information to other brokers on a regular basis, assuring that they receive consistent, updated data on all of our properties.
FRIEDMANREALESTATE.COM – Friedman’s website allows top decision-makers around the world to conduct business through the Internet. All of our exclusive listings are featured on our website’s electronic broker information system (AXIS), which receives thousands of hits monthly.
Direct Canvassing and Cold Calling – The most effective technique for filling property requirements is traditional canvassing and cold calling.
Target Marketing Through Direct Mail – Property brochures, custom flyers, as well as custom postcards are developed containing all pertinent property information. These materials act as reinforcement to cold calling and canvassing.
Economic Development Organizations – We maintain strong relationships and work closely with various state, county and local business development agencies.
Professional Affiliations – To ensure that we always meet the highest level of service in the marketplace, we encourage our brokers to be active in real local and national estate organizations.
Signage – Strategically placed on your property to obtain the best exposure.
Advanced Technological Offerings – This includes: html emails, websites, video suite tours, flash presentations, custom site plans, print materials and property portals. View samples of our offerings via the links to the right.
Call Friedman Real Estate today to find out more about our property marketing services.
THE INTEL THAT DRIVES OUR BUSINESS
Today’s economy runs on information. Those who possess the most accurate, up-to-the-minute intel on market conditions lead, where others follow. Friedman understands the importance of providing the very best market research and analysis for our clients. We employ a full-time dedicated Research Coordinator whose primary role is to track, analyze, compile, and report on the commercial real estate market, as well as the local, regional, and global economic forces that impact it. We don’t simply rely on canned reports obtained by third party real estate news sources or reporting agencies. We dig deeper, understanding the nuances and subtle details that can dramatically impact real estate decisions.
Friedman’s in-depth semi-annual Market Report is a must read for any owner, tenant, or investor who wants to understand what’s really going on out there. We write our reports in plain English; with easy to read statistics, graphics, and a narrative that avoids the jargon and lets you quickly assess and understand the current market.
In addition to our Market Reports, Friedman aggregates and publishes links to all the latest business and real estate news in our digital Market Spotlight publication, which is sent out to clients weekly and is always available on our website. To register to receive our weekly Market Spotlight, please click here.
For more information, please call 248.324.2000, or email firstname.lastname@example.org.