U.S. Hotel Market Performance Uptick Continues in April

Posted on April 22, 2014

According to STR, the U.S. hotel industry posted positive results in the three key performance measurements during the second week of April 2014.

In year-over-year measurements, the industry’s occupancy increased 7.1 percent to 68.5 percent. Average daily rate rose 5.3 percent to finish the week at US$116.85. Revenue per available room for the week was up 12.8 percent to finish at US$80.09.

Among the Top 25 Markets, San Diego, California, rose 19.0 percent in occupancy to 81.4 percent, reporting the largest growth in that metric. Seattle, Washington, followed with a 16.3-percent increase to 72.1 percent. Minneapolis/St. Paul, Minnesota-Wisconsin (-4.7 percent to 67.8 percent) and Oahu Island, Hawaii (-3.1 percent to 75.6 percent) posted the only occupancy decreases for the week.

Nashville, Tennessee, achieved the largest ADR increase, rising 19.1 percent to US$124.17, followed by Dallas, Texas (+14.6 percent to US$108.50) and Miami/Hialeah, Florida (+14.2 percent to US$209.66). Atlanta, Georgia, fell 6.6 percent in ADR to US$96.37, posting the largest decrease in that metric.

Seven markets experienced RevPAR increases of more than 25 percent: Nashville (+35.1 percent to US$99.58); San Diego (+33.3 percent to US$118.64); Orlando, Florida (+29 percent to US$99.86); Dallas (+27.2 percent to US$83.29); St. Louis, Missouri-Illinois (+26.7 percent to US$76.72); Tampa/St. Petersburg, Florida (+26.6 percent to US$97.25); and Seattle (+25.2 percent to US$86.82). Minneapolis/St. Paul ended the week with the only RevPAR decrease, falling 1.1 percent to US$71.18.