The Power Of Perception: How Society Feels About A Company Will Impact The Value Of Its Building
How do you make investment decisions based on trends that are starting to emerge now, but whose full impact might not be felt for another 10 or 20 years?
That is the question posed in a new research paper called Innovation: An Opinion About Change produced by UBS Asset Management.
It looked at three areas — perception, demographics and technology — and outlined types of assets that should start to be valued at a discount or premium today, based on trends that will unfold over the coming years and decades. Here are some of the key asset types to watch.
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Mike Phillips, Bisnow London