Retail landlords are increasingly turning to experiential retail tenants like movie theaters to drive traffic, but not all movie theaters are created equal.
The movie theaters of 2018 have amenities like reclining chairs, on-demand meals and cocktail bars, but how much of that really matters to customers? Market Force Information polled nearly 13,000 North American consumers about their moviegoing habits. From competitive ticket prices and comfortable seating to gourmet food options, patron responses determined the rankings.
Here are the top six chains based on those responses:
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