Detroit velodrome snags Lexus corporate sponsorship, to open in January

Posted on November 9, 2017

  • Detroit Fitness Foundation, Lexus sign “long-term” naming rights deal for velodrome
  • Biking complex at Mack and I-75 to open to the public in January
  • Features 166-meter cycling track, 200-meter walking, running track

One of the more unique developments in Detroit’s building and redevelopment spree the last several years has signed a sponsorship deal with Lexus.

The Detroit Fitness Foundation’s new $4 million Lexus Velodrome, an indoor biking, running and walking complex at Mack Avenue and I-75, is expected to open to the public in January. Terms of the naming rights deal with the luxury automaker were not disclosed, although Dale Hughes, executive director of the fitness foundation, said it is a “long-term” agreement.

Click here to continue reading the full article on Crain’s Detroit Business.